George Lakoff’s Frame Lab Messaging Guide

“Trump is a loser, a fraud, and a liar.”

Frame Lab advises calling Trump a loser, a fraud, or a betrayer of trust. A dictator creates an image of power, whereas a loser is a label no strict father/wannabe dictator will admit. 

• Trump is a serially bankrupt businessman 🏛️. 
• Trump lost the popular vote for president twice. 🏛️  
• Trump lost 61 different court challenges in 2020. 🏛️
• Trump lost his absolute immunity claim. 🏛️  
• Trump lost in court to E. Jean Carroll 🏛️ – twice!
• Trump lost his civil NY fraud case, fined $450M 🏛️

Latest Articles

• Coinbase Super Bowl Ad Tells Truth About Crypto—Accidentally 🏛️
  2026-02-09 by Gil Duran
  When your ad is rooted in emotional fraud, you’ve accidentally told the truth about your industry’s business model.
• What Is Gavin Newsom Doing? 🏛️
  2026-01-18 by Gil Duran
  Does the California governor's right-wing pivot make any sense?
• Trump’s Dangerous ‘Morality’ of Absolute Power 🏛️
  2026-01-13 by Gil Duran
  Trump declared 'my own morality' is his only constraint on power, revealing the authoritarian logic at the heart of conservative ideology.
• Trump‘s Epstein Cover-Up Is a Betrayal, Not Just a Lie 🏛️
  2025-12-22 by L O L G O P
  Trump's endless Epstein cover-up damages his standing with Republicans. Why? Betrayal of trust hits harder than lies ever could."
• Democrats’ New Slogan Is a Donor-Class Disaster 🏛️
  2025-12-02 by L O L G O P
  It’s time to start the 2028 primary and step over this donor-coddling nonsense.