George Lakoff is the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he taught from 1972 to 2016.
Recommended by: Bob B. – “Books by George Lakoff (e.g., Moral Politics, Metaphors We Live By, Don’t Think of an Elephant, etc.), explain how framing of political messages can be improved by progressives, based on cognitive science.”
Framing Lab
For more on framing see the Framing-Lab
The ALL NEW Don’t Think of an Elephant!
Know Your Values and Frame the Debate
Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues. Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public. The ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more. In this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.
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The Little Blue Book
The Essential Guide to Thinking and Talking Democratic
Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more.
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Moral Politics
How Liberals and Conservatives Think
In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book’s original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.
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Thinking Points
Communicating Our American Values and Vision
In Thinking Points, George Lakoff and the Rockridge Institute not only offer a deep understanding of the progressive worldview, but also reveal the nature of the so-called political center. They show why the most effective way to appeal to those who identify themselves as moderates is to remain true to core progressive values. Download “Thinking Points” in its entirety here 🏛️.
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Whose Freedom?
The Battle Over America’s Most Important Idea
“Freedom” is one of the most contested words in American political discourse. In Whose Freedom? The Battle Over America’s Most Important Idea, George Lakoff describes how the country is divided by two dramatically different worldviews, cognitive frames that determine how we think about economic policy, religion, science, foreign affairs – and freedom.
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The Political Mind
Why You Can’t Understand 21st-Century American Politics with an 18th-Century Brain
In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy-and there are biological explanations behind our moral and political thought processes. His call for a New Enlightenment is a bold and striking challenge to the cherished beliefs not only of philosophers, but of pundits, pollsters, and political leaders. The Political Mind is a passionate, erudite, and groundbreaking book that will appeal to anyone interested in how the mind works and how we function socially and politically.
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His Blog
- The FrameLab Book Club is launching in 2025! First on the list: “The Political Mind: A Cognitive Scientist’s Guide to Your Brain and Its Politics” by Dr. George Lakoff. Nearly 400 readers have signed up to participate! This online book club will feature personal insights from Dr. Lakoff, as well as an ongoing Q&A with […]
- It happened. Donald Trump defeated Kamala Harris. A twice-impeached convicted felon who has promised to act as a dictator will return to the White House in 2025. There’s no way to sugarcoat this nightmare scenario. The consequences of this election will unfold for decades to come. They will likely prove destructive to the very fabric […]
- To stay abreast of Dr. George Lakoff’s latest work, please subscribe to the FrameLab Newsletter (it’s totally free!). In the current essay, “Kamala Harris and the Strategy of Joy,” Dr. Lakoff talks about the important role of emotion in political campaigns: “Joy is powerful because it plays on your emotions. And your emotions are everything […]
- From George Lakoff and Gil Duran at the FrameLab Newsletter: Moderate and centrist are political weasel words. Their definitions vary widely because there is no such thing as a moderate or centrist ideology. There is no united “middle” or “center” in politics, no single set of ideas on which all moderates or centrists agree. Some […]
- Big news: FrameLab just hit a major milestone — 10,000 total subscribers! Thank you so much for reading. If you can afford it, please consider becoming one of our paid subscribers. Because your support makes a big difference. — George and Gil Part 3 in the Moral Warfare 101 series: Ninety-eight percent. That’s an estimate of how much […]