The Greatest Sentence Ever Written

by Walter Isaacson

Isaacson explores the origins of the second sentence of the Declaration of Independence:
“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the pursuit of Happiness.”
• He breaks down the historical context, showing how Jefferson drafted it and Franklin and Adams edited it.
• The book highlights how those words shaped the American Dream and remain relevant in today’s polarized times.

Ali Velshi interviews Walter Isaacson

Publisher: ‎ Simon & Schuster

Retribution

Donald Trump and the Campaign that Changed America

by Jonathan Karl

Publisher: Dutton

Recommended by: Steve Gadol

The must-read new book from Jonathan Karl, the author of New York Times bestsellers Tired of WinningBetrayal, and Front Row at the Trump Show

In Retribution, Jonathan Karl’s unparalleled access brings us behind closed doors deep inside the White House and presidential campaigns, revealing the extraordinary moments that ended one man’s presidency and brought another back to power.

This is a story of unprecedented political plot twists, showing what happened behind the scenes as political fortunes fell and rose again, and as a new team coalesced around President Trump with the goal of creating an entirely new world order. From President Biden’s shocking withdrawal and Vice President Harris’s historic run, to the multiple assassination attempts on President Trump, his election, and the changes he has brought to every corner of the country, this book reveals in surprising new detail how we got here, and what we can expect from American politics in the years to come.

Interview with Jonathan Karl about Retribution

Beyond Left & Right

Making Sense of Politics in a World of Increasing Misinformation and Manipulation

by Lorenzo Burton

Tired of the endless division, misinformation, and manipulation in today’s political climate?
Beyond Left & Right cuts through the noise to reveal how political systems truly function—and how to recognize when we’re being misled by those in power. In a world where confusion and bias are often used as tools of control, it helps you think more clearly, question more deeply, and see through the fog to understand what’s really going on.

Outraged

Why We Fight About Morality and Politics and How to Find Common Ground

By Kurt Gray

Publisher: Pantheon

It’s easy to assume that liberals and conservatives have radically different moral foundations. In Outraged, Kurt Gray showcases the latest science to demonstrate that we all have the same moral mind—that everyone’s moral judgments stem from feeling threatened or vulnerable to harm.

We all care about protecting ourselves and the vulnerable. Conflict arises, however, when we have different perceptions of harm. We get outraged when we disagree about who the “real” victim is, whether we’re talking about political issues, fights with our in-laws, or arguments on the playground.

In this fascinating and insightful tour of our moral minds, Gray tackles popular myths that prevent us from understanding ourselves and those around us. While it is commonly believed that our ancestors were apex predators, Gray argues that for the majority of our evolutionary history, humans were more hunted than hunter. This explains why our minds are hard-wired to perceive threats, and provides surprising insights on the scientific origins of our values and beliefs. Though we might think ourselves driven by objective reasoning, Gray unveils new research that finds our moral judgments are based on gut feelings rather than rational thought, and presents a compelling reminder that we are more alike than we might think.

Drawing on groundbreaking research, Gray provides a captivating new explanation for our moral outrage, and unpacks how to best bridge divides. If you want to understand the morals of the “other side,” ask yourself a simple question—what harms do they see?

Always ‘Reframe’ Republican Talking Points

NEVER REPEAT LANGUAGE REPUBLICANS USE

“Consider the phrase “tax relief.” The world “relief” frames the word “tax” as an affliction or form of suffering. We generally need “relief” from things that are painful or unpleasant…Another example: Consider the phrase “forced birth.” It frames abortion bans with a negative word, “forced,” which frames abortion bans as aggressively stripping women of their freedom.”  Moral Warfare 101: Frames and Your Brain, Frame Lab, February 5, 2024 

“…when environmental issues are reframed in terms of the conservative value of purity – emphasizing the importance of keeping our forests, drinking water, and skies pure – conservatives are much more likely to support this cause.  

The power of framing: It’s not what you say, it’s how you say it

The Guardian, July 20, 2017

Climate change? Global warming?

“David Fenton, a longtime PR specialist for progressive causes…urges the climate community to speak of pollution – a word everyone gets – and to settle on the image of a ‘blanket of pollution trapping heat on Earth’. Every oil and gas emission makes that blanket thicker – and all that trapped heat helps cause floods and start fires, he says.” As heat records break, the climate movement has the right answers – but the words are all wrong The Guardian, July 14, 2023

Frame Lab explains:

“Much of politics is a struggle to define how certain key words are framed — words like ‘tax,’ ‘freedom,’ ‘rights’ and ‘truth.’ 

“If you oppose an issue, you must try to frame it in negative terms. If you support an issue, you must try to frame it positively.”

Cognitive scientist Dr. George Lakoff and journalist Gil Duran share their political messaging expertise at  

Frame Lab on Substack.

Latest Frame Lab Articles

How to Know a Person

The Art of Seeing Others Deeply and Being Deeply Seen

by David Brooks

Summary

Recommended by Bob

Driven by his trademark sense of curiosity and his determination to grow as a person, David Brooks draws from the fields of psychology and neuroscience and from the worlds of theater, philosophy, history, and education to present a welcoming, hopeful, integrated approach to human connection. How to Know a Person helps readers become more understanding and considerate toward others, and to find the joy that comes from being seen. Along the way it offers a possible remedy for a society that is riven by fragmentation, hostility, and misperception.

Continue reading How to Know a Person

Of Men and Boys

Why the Modern Male Is Struggling, Why It Matters, and What to Do about It

by Richard V. Reeves

Publisher: Brookings Institution Press

Recommended by: Bob B.

“The problem with men is typically framed as a problem of men,” writes Reeves. “It is men who must be fixed, one man or boy at a time. This individualist approach is wrong.” Instead, he maintains there are structural problems, societal issues, that need to be addressed if men are not to become ever more lost, defeated and angry.

Review

High Conflict

Why We Get Trapped and How We Get Out

by Amanda Ripley

Publisher: Simon and Schuster

Recommended by: Cindi, Bob & Linda

When we are baffled by the insanity of the “other side”—in our politics, at work, or at home—it’s because we aren’t seeing how the conflict itself has taken over. That’s what “high conflict” does. It’s the invisible hand of our time. And it’s different from the useful friction of “healthy conflict”. That’s good conflict, and it’s a necessary force that pushes us to be better people.

Read Review

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The Art & Science of Persuasion Playbook

A Message from Galvanize Action about a huge block of persuadable voters!

“White women are the largest voting bloc in this country and will be for decades to come. They account for 38% of the national vote share and 43% of the vote share across Galvanize Action’s priority states. Within this voting bloc, we’ve identified 44,093,812 moderate women who are not ideologically entrenched, meaning they are open to new ideas and perspectives and movable on key issues such as reproductive freedom, healthcare, gender equity, climate, and the economy.”

Galvanize Action has a fabulous interactive messaging worksheet we can all use!

Galvanize Action says, “We’ll share with you exactly how to create a message that meets people at their values and how to turn those into an effective ad. Our interactive worksheet will guide you through the process with prompts about your target audience and the issue you want to move them on. You’ll walk away with customized advice!”

Twilight of Democracy

The Seductive Lure of Authoritarianism

By Anne Applebaum

Publisher: Vintage

Recommended by: Linda and Cindi

Despotic leaders do not rule alone; they rely on political allies, bureaucrats, and media figures to pave their way and support their rule. The authoritarian and nationalist parties that have arisen within modern democracies offer new paths to wealth or power for their adherents. 

Buy